Convention & Seminars
Registration is Now Open for the 2016 Southeastern Convention & Trade Show
Southeastern Self Storage Convention and Trade Show
November 13-15, 2016
Washington Duke Inn, Durham, NC
Schedule of Events
(Subject To Change)
Sunday, November 13
1-5pm Registration Open & Vendor Setup 5:30-6:30pm Welcome Reception
6:30pm Dinner On Your Own
Monday, November 14
8-5pm Registration Open
8:30am State Legislative Update
9:00am NCSSA Annual Membership Meeting
9:30am Opening Session -- Two Sessions with Kelly Wirges 9:30-10:30am: “Implementing a 5-Star Service Strategy”
10:30- 10:45am: Break
10:45- 11:45am: “TAG Marketing – Targeted Acquisition & Growth”
12pm Lunch & Vendor Hall Open
2-4pm: Breakout Sessions:
Room I Room II
2-2:45pm Session I Kelly Wirges Mike MacManus/ Stacey Gorman
2:55-3:40pm Session II Misty Richards Jim Ferguson/ Holly Fiorello
3:45-4:30pm Session III Christopher Baird Tim Kinney
5-6pm Vendor Hall Open 6pm Dinner & Casino Night 10pm Bottle Auction
Tuesday, November 15
8-11am Registration Open 8:00am Breakfast
9am Roundtable Discussions 11am Closing Session 11:30am Adjourn
Breakout Session Topics
Kelly Wirges: "Think Small/Produce Big"
Today’s barrage of emails, meetings and office “fires” often keep you from focusing on achieving your most important goals. This session will share tips and techniques to be more productive during the work day. Topics include how to cut through the clutter, stay on track and achieve better results in less time.
Mike MacManus & Stacey Gorman: “2016 Carolinas Rate Survey”
This comprehensive study surveyed over 1,600 facilities across both North and South Carolina. The results identify strategic opportunities and pricing trends by local markets. All attendees will receive a copy of the Carolina Rate Survey Presentation.
Misty Richards: "Auditing Workshop”
This workshop will provide information on effective avenues for auditing storage facilities with diligence and accuracy.
Jim Ferguson & Holly Fiorello: "Mastering the Millennial Marketplace"
10 tips to capture the demographic with the most buying power and learn strategic marketing plans for every generation.
Christopher Baird: "Analytics Presentation"
Having a well-designed website placed high in searches still leaves a large opportunity untapped. This opportunity is increased conversions. The truth is, you can tell everyone you have a great product, stock your shelves full of it but if you don’t unlock the door of your store, you still have a losing plan. Conversions are half of the equation for a good marketing plan so don’t leave them out. This presentation will tech you the metrics that are important, why they are important and the tools you need to improve them. The bottom line is more occupancy which equals more revenue.
You will learn:
o What today’s storage customer expects to see on your website?
o What is important to measure and track?
o How do you assess good performance?
o How to use data to increase poor performance?
o How User Experience Affects SERP Results
Tim Kinney: "Self-Storage Financing"
The current state of commercial real estate financing for self-storage properties today including construction, mini-perm, bridge and permanent financing solutions.
Round Table Topics
|Collections||Dawn Marie Holt|
|Reporting 101 – What do all of those reports tell me - BRING YOUR REPORTS||Cindy Ashby|
|Customer Service – Dealing with the Disgruntled Customer||Deborah Williams|
|Rate Management||Lynn Sykes|
|Social Media||Jim Ferguson|